Waltham (Newswire) – UHaul announced today a partnership with Yankee Candle to bring holiday cheer to families on the move this holiday season. The orange colored housewarmer™ candle brings aromas from the move into the house. Olfactory memory is considered one of the strongest means of recollection and UHaul hopes to capitalize on the human sense of smell. Head of marketing, Wes Sternberger and other company officials were on hand at Storage Plus in Waltham, MA, a top 10 national dealership, for a candle lighting to kick off the cross promotion. “We believe the scent of body odor, off-gasing vinyl, and pumpkin, will really bring back memories of moving and make people realize their next impending move is probably less than a year away.” Sternberger said of the UHaul truck cab scented candle. The candles will be available on display next to other impulse buys such as Movers Stretch Wrap and moving labels.