The UHaul Boxman won the rights to embody Gozer in Ghostbusters 3D
Waltham (AP) – An enhanced, 3-D Ghostbusters remake is set to open in theaters just in time for Halloween. The enhanced movie version will make use of cutting edge technology to bring the classic 1984 film up to speed with modern hits such as Thor 2. Writer Dan Akroyd and director Ivan Reitman also took the opportunity to improve product placement in the enhanced version. The beloved Stay Puft Marshmallow Man will be swapped out digitally with the UHaul box mascot, Boxman. UHaul paid an undisclosed amount for the rights to have Boxman become the physical form of the demon deity Gozer. UHaul CEO Joe Shoen said he was pleased to have Boxman become an important character in American film culture and that it’s “really cool in the movie when all that flaming cardboard comes crashing down to the avenue.”
Scene from the original 1984 version of Ghostbusters.